← Back to Home

Privacy Policy

Last Updated: October 8, 2025

This Privacy Policy describes how Engineering Trends ("we", "us", or "our") collects, uses, and shares your personal information when you visit our website or purchase our digital products.

Business Information:
Business Name: Engineering Trends
Business Registration Number: 528-17-02708
Location: South Korea
Contact: info@engineering-trends.com

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide to us, including:

• Email Address: When you subscribe to our newsletter or pre-order our ebook
• Payment Information: Processed securely through our payment processor (we do not store full credit card details)
• Name: If provided during checkout or communication
• Communication Data: When you contact us via email or Discord

1.2 Automatically Collected Information

When you visit our website, we may automatically collect:

• Device Information: Browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, click data
• IP Address: For analytics and security purposes
• Cookies: Small data files stored on your device (see Cookie Policy below)

2. How We Use Your Information

We use the collected information for the following purposes:

• Order Fulfillment: To process your purchase and deliver the ebook
• Communication: To send you order confirmations, updates, and newsletters (if subscribed)
• Customer Support: To respond to your inquiries and provide assistance
• Product Improvement: To understand user preferences and improve our content
• Marketing: To send promotional materials (you can opt-out anytime)
• Legal Compliance: To comply with applicable laws and regulations
• Fraud Prevention: To detect and prevent fraudulent transactions

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Merchant of Record: Paddle.com acts as our payment processor and merchant of record. They handle all payment processing, tax compliance, and customer billing. Please review Paddle.com's Privacy Policy for details on how they handle your payment information.
• Email Service: We use email services to send newsletters and transactional emails
• Analytics Providers: To understand website usage and improve our content
• Community Platforms: Discord for community access (if you opt-in as a paying customer)
• Legal Authorities: When required by law or to protect our rights

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze website traffic and user behavior
• Personalize content and advertisements
• Ensure security and prevent fraud

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Specifically:

• Customer Data: Retained for 7 years for tax and legal compliance
• Newsletter Subscribers: Until you unsubscribe
• Analytics Data: Aggregated and anonymized after 26 months

6. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data
• Portability: Receive your data in a portable format
• Opt-Out: Unsubscribe from marketing communications
• Object: Object to certain processing activities
• Withdraw Consent: Withdraw consent for data processing

To exercise these rights, please contact us at the email provided below.

7. GDPR Compliance (EU Users)

If you are located in the European Economic Area (EEA), we process your data based on:

• Contract Performance: To fulfill your purchase
• Legitimate Interest: For analytics and product improvement
• Consent: For marketing communications (you can withdraw anytime)
• Legal Obligation: For tax and legal compliance

8. CCPA Compliance (California Users)

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information (we do not sell data)
• Right to deletion
• Right to non-discrimination

9. Korean Privacy Laws (PIPA Compliance)

For users in South Korea, we comply with the Personal Information Protection Act (개인정보보호법, PIPA). You have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of your personal information
• Request suspension of processing
• Withdraw consent at any time

Our payment processor, Paddle.com, handles payment processing in compliance with international standards. For payment-related data, please refer to Paddle.com's privacy policy.

10. Data Security

We implement reasonable security measures to protect your personal information, including:

• SSL/TLS encryption for data transmission
• Secure payment processing through PCI-DSS compliant providers
• Regular security audits and updates
• Access controls and authentication

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

11. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Significant changes will be communicated via email to registered users.

15. Contact Us